About Us

What Truly Matters?

 

It's easy to assume there’s always more time; to get healthy, to be present, to build the life we want. But time is finite. If we don’t take control now, we risk waking up one day realizing we’ve drifted too far from what’s important.

 

That’s why I created Life, On Purpose. I want to disrupt a life on autopilot. A life where we go through the motions to get things we don't want, watch things we don't care about and all the while miss out on opportunities for truly impactful experiences, all while jeopardizing the health and well-being of our current and future selves.

 

A Broken Approach to Health

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We are truly passionate about health and fitness. While our health is fragile and not entirely within our control, there are tactics and strategies we can, and must, implement in order to stack the odds in our favor. Being purposeful about our health is particularly important because the infrastructure around us makes it very easy to over consume incredibly tasty, palatable and addictive food with virtually no need to move a muscle, let alone exert ourselves in any meaningful way. Optimizing our health through deliberate decisions sets us up for success in the other areas of our life both personally and professionally.

 

The issue is that relying solely on the healthcare system to guide your health is a losing game. Here’s how we think about it and why it is important to be active in your journey:

• Doctors are overburdened. They have too many patients and too little time to focus on the granular details of your well-being.

• Prevention is short-term. The system defines “prevention” as avoiding death and disease in the next five years—not optimizing your life for the next 30.

• Metrics focus on "acceptable," not "optimal." Healthcare providers work within a framework that rewards volume, not individualized, long-term health.

• Patient advocacy is rare. Many people feel uncomfortable questioning their doctors or asking for specific tests, even though they should have the right to do so.

You wouldn’t hire a contractor to renovate your house and have no say in the process. So why take a passive role in your own health?

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Enter: Life, On Purpose

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We believe we all should strive for a baseline level of health and fitness that allows us to participate in life to the fullest extent of our desire, for as long as possible. This is completely up for individual interpretation because everyone will have different desires. But on a fundamental level, none of us wants our lives to be at the mercy of our bodies and what it is capable of.

 

There is an acknowledgement that we will deteriorate with age and our physical abilities can not be maintained indefinitely, forever. But we can be pragmatic about our approach to this. Year by year and decade by decade, our priorities also shift. The season of our life is different and instead of competing in high level collegiate competition in our 20s, we are juggling work, marriage, parenthood and staying in shape in our 30s. 

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This is a never ending process, at least it doesn't end until we are 6 feet underground. 

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Life, On Purpose is here to help the process. How do we set our priorities? How do we stay focused on what matters? How do we avoid getting lost in a rat race we never signed up for? 

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Optimizing and preserving our health and fitness to be compatible with the life we want to live is of chief importance. Of even greater importance is knowing what kind of life we want to live, checking in regularly to see if what we want has changed at all and fighting like hell to avoid getting caught up in distractions masking themselves as our life. ​​​​

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Why This Matters for You

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• If you want to be present with your kids today and be healthy enough to play with them when they’re older, you need a long-term strategy.

• If you want to pursue your passions without being held back by preventable health issues, you need to make intentional choices now.

• If you want to wake up every day feeling aligned with your purpose instead of drifting through life, you need a framework that brings clarity to what really matters.

 

This is what Life, On Purpose is all about.

 

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